Taxi booking apps like Uber have been rolling forward in their profit and penetration before the COVID-19 pandemic brought them to a screeching font. However, it is not all over for the ride-hailing industry. It would not be an exaggeration to say that with the relaxation of lockdown rules across the globe, the number of taxi app users is slowly increasing.
It is only right to predict that with the growing disdain for public transport and the paranoia associated with crowds and shared transportation, people will only want to engage more in using cabs.
The taxi booking app business has been a huge success not only in the United States, but the business model has created millionaires and billionaires all across the planet. In China, DiDi has been giving a tough fight to Uber and has even gone ahead to acquire the shares of Uber in China. In Indonesia, GoJek has been creating waves, being a successful super-app. In Singapore and the whole of Southeast Asia, Grab has been marking a profitable presence parallel to GoJek. We can talk about a lot of examples like Ola in India, 99 in Brazil, Careem in the Middle East, and even Lyft in the USA.
If there is a lesson that all these taxi booking apps have taught us, it is only that the taxi booking app business space is still wide and open. In addition to that, you can also insert that there are a lot of specific niches that can be topped with a dedicated app.
What determines the success of a business is the way it distinguishes itself from the mediocre by showcasing its excellence. In addition to the excellence achieved in the process and in operations, it is also important that they need to be marketable.
Using an Uber clone app, it is quite possible that you can launch your business in the shortest time today. However, more than just the app, there are a lot of other aspects that need to be taken care of to ensure that your taxi booking app business is a runaway success… Literally!
We have devised below a few simple steps that you can consider to grow your taxi booking business.
Cars… Cars… Cars!
No, it is not some Britney Spears song from the 90s! The taxi booking business, in essence, it’s a third-party transportation facilitator. The risk involved in facilitation and aggregation is that the task of collectively ensuring quality is quite difficult.
You will need to ensure that you have a fleet of good quality vehicles that are ready to be deployed at a moment’s notice. The aspects of vehicles like cleanliness, safety, insurance, and a lavish luggage space should be ensured. This aspect is of crucial importance especially when it comes to airport transportation.
During the times when social distancing is not a luxury but a necessity, a few steps like having a plexiglass barrier between the driver and the passenger could go a long distance in accomplishing trust with your user. The wearing of masks for the driver, the feeling of the car having been recently sanitized, and the regular display of the body temperature of the driver can be considered important in the current era of transportation.
In addition, there are a few simple steps like branding your car with the app business logo. Passively, it serves as a brand-building medium.
Getting the drivers
It might not be an exaggeration to say that the drivers are as important as customers when it comes to a taxi aggregator app business. Therefore, the drivers should be taken care of in a way that they remain loyal and hooked to your taxi app Business brand.
The most basic thing that a driver needs to be provided with is a dedicated app. This will ensure that you can keep a regular track of the drivers activities, and it can be made more effective by linking the driver app with the managerial department of your business.
In addition, a few incentives can delete a driver beyond expectations. There have been instances of camp applications ensuring that the last trip of the driver for the day is bound towards their homes. Based on the number of trips taken, and the number of hours worked, the drivers can get an additional fee for their overtime and for their enhanced effort. They should also be provided with a referral program where they can bring in new drivers and benefit through a reward.
Some businesses like Uber have gone a great distance and have made certificate courses available for the drivers through tie-ups with universities. This has not only made it easy and lucrative for the drivers but has even made it respectable and pride to say that they are Uber drivers. It is the ultimate achievement in edifying a profession upon which your entire business is built.
Enhancing customer loyalty
Here is the tricky part! Even though a driver is as important as a customer, the driver earns and a customer spends. It is the payments of the customer that help the business pay the driver and make a profit as well.
Therefore, it becomes imperative on the part of the business to ensure customer satisfaction at all costs. The most basic and child’s play method of enhancing customer loyalty and engagement is, of course, discounts and offers. This might, on the surface, mean a lot of losses. Here is where the science of business comes in.
The discounts need to be strategically placed and should be given more like credit points that they cannot encash but only redeem right within the app. You can also lure customers by offering the first and the second ride free, after which they can be charged a regular fare. Some discounts can also be provided on a goodwill basis, like lower rates for students if they would like to travel during exams, and discounts for senior citizens upon the display of their proof of identity and age. These might cost you a bit but go a long way in becoming advertising materials for your app.
If we were discussing the same strategy a year ago, it would have been wise to include ride-sharing. It gives customers the convenience of a lower cost but without compromising on comfortable travel. For all you know, your Uber could be someone’s Tinder! However, considering the health hazards posed today, ride-sharing is surely bound to be a thing of the past… Or possibly and optimistically, a thing of the near future.
Having an impeccable app
Let us all admit it! Irrespective of all the things that have been done above, it is only the app that finally and conclusively communicates with the user and the driver. Therefore, your app needs to be built in a way that it functions as marketing material.
The app should be minimal and user-friendly. It should be extremely navigable, interactive, and intuitive. The app should also gather statistics on the usage and the time of demand. This will help craft better promotions and offers for users.
The app should provide real-time analytics on the complete statistics of the trips taken, the trip is canceled, and it should be made available individually to the user and collectively to an administrator. The app should lead passengers booked in advance or reschedule or cancel their rides. They should be provided with a payment gateway that supports multiple payment methods including but not limited to debit cards, credit cards, and Internet banking. The customer should also have an opportunity to rate the driver based on their experience with them.
The drivers should have the liberty to reject ride requests based on their convenience because they are good workers and not employees. They should be able to quickly received their payments to the bank accounts, and it goes a long distance in ensuring the driver-satisfaction. Just like customers, they should also be right about their experience with the customer, making the entire ecosystem democratic.
It is quite understandable that it all comes down to an app that facilitates all the other features, and if not, it is left to the business! More often than not, an app will not come in as a stumbling block because today, there are white label clones of Uber available.
A white label Uber clone app is easy to customize, and can’t be procured just like a product, almost ready to use. All you need to do is get in touch with a company that specializes in customizing a taxi booking app like Uber, and they will take care to deliver what your business precisely requires!