Digital marketing and SEO have completely altered the way businesses attempt to reach the consumers. Rather than invest heavily in the traditional forms of marketing, the small businesses are instead investing into SEO and digital marketing to improve their online presence and generate more leads. Unfortunately, some aspects of SEO can be quite tricky to grasp, especially if you do not have prior experience in the field. One area of SEO that you may have trouble grasping is the technical SEO, a process defined as optimizing your websites and servers to make it easier for the search engine crawlers to index your site. So, if you are struggling to grasp this aspect of SEO and do not want to pay for the technical SEO services, what should you do? Here are some of the best practices in the technical SEO that should optimize your site to the best of your ability.
Optimize URL Structure
One of the first things you should do when trying the technical SEO practices is to optimize the URL structure of your webpages. Although you may not think the way your web pages’ URL structure is built would have any effect on your SEO, it actually plays a major part. When your URL structures are optimized, the search engine crawlers are more likely to rank your page higher. Some ways you can optimize the URL structure of your web pages include shortening them, making them more descriptive, using target keywords, and avoiding capital letters. Optimizing URL structure is not necessarily the definitive way of ranking higher on the search engine results, but if done properly, your URL structure could give you a slight advantage when it comes to the search engine ranking.
Alter Website Structure
Another area of the technical SEO that you may want to look into is your website’s structure. You want your website to be structured in a way that makes it extremely easy for the search engine crawlers to find your important web pages and content. If a search engine crawler can easily navigate your website and index its various web pages, then your website will likely rank higher. However, that is not the only benefit of properly structuring your website. If your website is easily navigable, the human users will also be much more likely to stay on your website longer and reach your conversion goals. As a result, improving your structure of your website is a key part of technical SEO and improving your brand’s online presence.
Increase Website Speed
A very important aspect of the technical SEO that you need to look into is your website’s speed. If your website struggles to load quickly, then it will reflect in your search engine rankings. Studies have shown that faster websites perform better in the search engine rankings than those that struggle to load. However, that is not the only reason why you should work on increasing your website speed. If your website loads slowly, then it is much more likely that a human user will leave and go to a different website. Humans have very short attention spans that are continually shrinking over time, so if your website does not load immediately, you will lose lots of the business. As a result, it is vital to increase your website’s speed for both its SEO and your user experience.
Improve Mobile Experience
In recent years mobile web browsing has become increasingly popular, and the trend is very likely to continue in the future years. As a result, you want to have a mobile-friendly website, as you need to appeal to the large section of your user base that uses mobile devices as their primary method of browsing. However, improving the mobile experience is much more than just a user issue, as it also relates to SEO. If you do not have a mobile-friendly version of your website, your search engine ranking will suffer greatly. Some search engines have specific mobile crawlers that index your website, and if you do not meet the requirements, your ranking will be punished harshly. As a result, it is extremely important that you improve your website’s mobile experience as one of your first technical SEO tasks.