Having a responsive or mobile-friendly website is not enough to get succeed in a highly competitive eCommerce sector. If your online business does not have an eCommerce mobile app then you miss many opportunities, and your business fails to grow even after putting in the best effort to attract many customers.
Let’s dig deep in the top reasons why your eCommerce business needs a mobile app in the year 2021 and beyond. But, before discussing these reasons, we will quickly go through the importance of mobile apps in your business with some interesting facts.
Importance of Mobile Apps in eCommerce Business
The thriving eCommerce industry brings many challenges and intensifies competition among the existing players. It is not easy to cope with these challenges and the ever-changing expectations of customers, especially for new players. In such a scenario, startups and small-scale eCommerce stores are at risk. There, eCommerce mobile apps lend a helping hand. They can change the way in which you can connect with your customers.
Globally, many eCommerce store owners have brought dedicated apps to grow their business. As a result, the eCommerce mobile app development domain is thriving. As per the eMarketer estimate, mobile eCommerce sales are expected to cross $3.5 trillion by 2021. Also, it is predicted that over 72% of all eCommerce sales would be generated via mobile phones in 2021. User-friendly apps have contributed to writing success stories of global eCommerce giants like Amazon, Walmart, and eBay.
If you are an eCommerce business owner, this is the right time to consult a reputed mobile app development company and boost your business with a customized and feature-rich eCommerce app. You can reach a huge smartphone-using audience globally by having an eCommerce app for iOS or Android. Also, advanced features like voice shopping, chatbots, and social commerce can give your business a competitive edge over other eCommerce companies.
Here are the top 7 reasons why you should opt for an eCommerce mobile app.
Seven Ways Mobile eCommerce Apps Add Value to Your Online Business
We live in a mobile-driven age. When it comes to target consumers from anywhere and establish strong relationships with your customers, mobile apps can be your best choice. Here is how a tailored eCommerce mobile app adds value to your business.
- Customer Experience
Today’s tech-savvy customers want a personalized and consistent experience across multiple devices. An eCommerce mobile app is capable of serving this purpose through their journey with your brand. The mobile app development company can integrate advanced features of futuristic technologies like AI (Artificial Intelligence) and ML (Machine Learning) to enable you to get valuable insights about the purchasing pattern of your customers. You can easily offer an optimized shopping experience based on this data and boost your sales.
- Marketing Tool
An eCommerce app for Android or iOS is not just a robust representative of your online business on the customer’s smartphone. A user-friendly eCommerce app also acts as a cost-effective marketing tool. You can keep your customers updated with the order status, payment receipt, and discounts or promotional offers through push notifications. Also, you can run app-based promotional campaigns in which you can offer special discounts on in-app purchases. An eCommerce mobile app with all the necessary features and flawless functionality can satisfy your customers’ needs effectively and bring more customers.
- Brand Building
This is one of the biggest benefits of a mobile app for your eCommerce business. An eCommerce app development company can integrate excellent features based on technological advancements to give the app users a pleasant and personalized shopping experience. Elegant UI/UX designs and customer-focused features can make the app capable of brand building and enhancing brand reputation.
- Higher Conversion Rate
There is no exaggeration in mentioning that eCommerce apps increase the conversion rate. It results in higher sales and revenue. Your customers expect a seamless shopping process and a simple checkout- both these objectives can lead to a higher conversion rate and you can achieve these objectives effectively. You can also integrate mobile wallets and other convenient payment methods in the eCommerce app to simplify the payment process. Also, it is possible to modify your existing mCommerce app in line with changing marketing trends and changing customer expectations.
- More Efficiency
An eCommerce mobile app brings automation to various processes and increases the efficiency of your team. Though eCommerce mobile app development is a costly affair, it’s worth it with an increased ROI over the period. You can streamline various business processes including order management, inventory management, and the like through a flawless app. The app can attract more customers and your team can efficiently manage orders. As a result, your profit increases significantly.
- Better Service
If you want to target Millennials or Generation Z, you need to provide amazing services and real-time customer support. You need to give them all modern features for making their shopping experience rich and pleasant. There, you can count on the eCommerce mobile app development process. Apart from having a rich shopping experience, your customers can get 24/7 support through a built-in help desk or customer support in your app. The mobile app development company can integrate third-party APIs for offering desired features that further increases the app’s usability.
- Loyal Customer base
How many URLs of mobile-friendly websites have you remembered? In the same way, it is difficult for your customers to remember your website’s URL. On the other hand, the mobile app provides better accessibility as your customers can access all your products using their fingertips. It helps you engage and retain customers on your app for a long time.
Also, you can run a reward program for your existing customers to make them more loyal to your eCommerce company. This in-app loyalty program offers reward points and special discounts to your loyal customer and you can get the advantage of a loyal customer base.
A study has shown that cart abandonment is one of the biggest enemies of the eCommerce sector with a whopping 69.5% average rate. One of the major reasons for abandoning the cart is a lengthy and complicated checkout process. There, mobile apps come as a savior with just a 20% cart abandonment rate. Personalized settings, easy navigation, and reduced page load time (PLT) are other advantages of eCommerce mobile apps that can boost your business.
Mobile apps have great potential for the growth of the eCommerce business. In today’s competitive scenario, an eCommerce app with desired features is a necessity for every store owner. As compared to a mobile-friendly website, a dedicated app can offer more usability, accessibility, and improved customer experience to achieve a higher conversion rate.
All you need to consult the top mobile app development company to build a customer-centric eCommerce app.
Suria International is a Singapore-based eCommerce app development company. Our in-house team of dedicated and experienced developers can come up with a user-friendly and feature-rich eCommerce mobile app as per your business model. Do you want to boost your eCommerce business through a seamlessly-performing eCommerce app? Simply send us a mail at email@example.com. Our expert consultants will get back to you soon