Keyword research is one of the most important aspects of SEO. It is one of the first steps you will take in your pursuit of website ranking and traffic. Go wrong with that and it is almost certain that you will not rank for keywords that are worth ranking for
Each individual SEO expert has their own way of searching for and coming up with a list of potential keywords. However, what remains common between every SEO professional is the array of tools they use to perform Keyword research.
Every SEO services company will have subscribed to multiple SEO tools. So, you want to know the industry insider news on what keyword research tools these digital marketing companies use? Read on to learn about them.
What are Keyword Research Tools
Keyword research tools are basically mediums through which you can find what words people are using to find information, products or services on the internet. You can identify patterns of word usage, the number of times people have searched using that word, competition (how hard are other websites trying to rank for the same keywords), keyword trends etc.
Using all the information you can get from these tools, you can plan an SEO strategy for your business, develop content based on what topics are popular among users in your niche, see trends on keywords that are increasing in prominence and even an estimate of the revenue you can get by ranking for those keywords. So here are the tools you should get for yourself for some serious SEO gains
5 Best Keyword Research Tools
SEMrush has to be one of the most famous SEO tools out there. Most of the SEO agencies around the world use it to get accurate insights and data. It is a complete en suite SEO tool that you can also use for visitor metrics, analytics, competitor research etc. So, along with keyword research you can use it for complete SEO analysis.
Coming to the featurs of the keyword research tool alone. Once you enter the keyword, you can see the monthly search volume, analysis of the popularity and whether it is growing in popularity (trend), other websites that are trying to rank for the same keyword and Google search ads that are paying to show up for that keyword
Once you scroll down further, you will also see some related keywords that users search. You can arrange these keywords based on their difficulty to rank, search volume etc. You also get data about how much you need to pay to rank PPC ads for the keyword.
Ahfers is another popular all-round SEO tool that you can use for your SEO efforts. A plethora of digital marketing agencies use it on a daily basis around the world. The data points that it gives you access to is quite similar SEMrush, but in our opinion, it just has a cleaner interface and is easier to navigate.
Other than the usual data related to search volume, keyword trends, competition, it gives content ideas based on keywords that your competitors are ranking for and you are not. You can then close that content gaps by building blogs and pages on that topic.
You can also use the competitor intelligence feature to see what words your competitor is trying to rank for the most. Just entering their domain name will give you access to some much needed data points about their SEO strategy.
The difference between this tool and the previous two is that AnswerThePublic is completely free. However, it is not a tool that you can expect tons of data points from. Also, if you regularly perform keyword research, you would need to buy their paid plans. AnswerThePublic can mainly be used for coming up with long-tail keywords that make up a majority of search queries but are highly unpredictable about who searches for them.
The things that we like about this tool is that it gives you data in a visual format. There is a chart type of representation that gives you a ton of related keywords. It basically uses Google and Bing predictive auto-complete results for a primary keyword and the related searches users are likely to make after entering the keyword and not finding suitable results.
Ubersuggest is a partially free tool that can be an alternative to SEMrush and Ahrefs if you do not want to spend large amounts of money every month for SEO analysis. It gives the same data points as those tools but you are limited to a small number of searches per day. The interface is quite easy to understand and navigate.
You get data points about search volume, competition, competitors, trends and PPC metrics too. Moreover, you get content ideas too based on your domain and niche. Lastly, you can get the top 100 search results for that particular keyword. This allows you to know the search intent of those keywords.
Google has emphasized a lot on LSI keywords in recent years. LSI keywords are nothing but similar keywords to your primary keyword that helps search engine bots to understand that your website is related to a certain topic. Hence, they are really important in modern SEO
The free LSIgraph tool allows you to know about the keywords you need to incorporate in your content. It is also a decent tool to spot some long-tail keywords that have relatively good search volume.
Data points that you can collect from this tool are not extensive and limited to basics like search volume and competition. The tool is not completely free and to see a more extensive list, you would need to pay. However, for the large part, it can be really useful for your content strategy.