It’s been roughly nine months now since the coronavirus raised in India and turned all our lives upside down. From practicing social distancing to wearing masks & washing our hands continually to getting used to life staying indoors to seeing friends and loved ones getting affected by the deadly virus, Covid-19 has been a powerful virus than none of us expected.
Every one of us has noted a lot of fluctuations in the SERP rankings. Many brands worldwide have faced many digital marketing challenges and are searching for tips to improve their digital marketing strategy and move forward in their business. In this blog, we will check out India’s top marketing strategies followed post-Covid-19 observed by experienced leaders.
10 Best Marketing Strategies Post COVID-19
- Engage with your Social Media Customers during a critical moment
The Covid-19 has made people spend most of their time on social media. It’s the right time for your brand to use the opportunity to showcase the top. People on social media are trying to stay connected through different social media channels to keep them away from isolation. Using social media marketing is one of the Best Digital Marketing Strategies to develop your brand.
2. Is your Business Online?
Make sure your business includes online shopping. Search traffic has seen a significant increase as more people have started browsing for their preferred things online. Using the SEO (Search Engine Optimization) strategy will be the best option to choose if you need to rank your website top on the SERPs.
3. PPC will Make a way to Success
It’s the best opportunity to use PPC marketing as more people at home sit on their screens looking for something online. You can gain more advantages from PPC Marketing Services, which is the best chance to save your time and money. As the average of the Cost Per Clicks has been decreasing, this would be the golden opportunity for your business to catch up with the market share.
4. Optimizing SEO based on geographical diversity
Coronavirus is one of the global issues, and therefore the impact on the economy of different businesses is different. You need to start focusing on both national and international SEO to get your brand top in the market. When the business impact has turned back after the end of Covid-19, a change in digital marketing can make your online traffic higher. Geographical diversification on local and international SEO has become one of the ‘new normal’ online marketing strategies.
5. Revise your Social Media Strategy and stick with Inbound Blogging
Blogging brings many benefits for small, local, and large businesses, which helps them in attracting a higher audience. Ensure to personalize your writings for the local and international readers and see how you start improving your business. Go with high-quality blogs that can offer original and relevant data to your existing and potential customers.
6. Increase Customer Conversions by Introducing New Payment Methods
Customer conversions have decreased due to several reasons in the Covid-19 period. You can use different payment plans through which you can leverage other methods and smart payment solutions. When you start offering different payment plans, this will help decrease your customer’s financial burden and see a good increase in profits and sales.
7. Increase your Business by using the Loss Aversion Principle
Aversion psychology is one of the top-notch marketing strategies which can enable you to increase your business. Seeing a higher increase in the client base in the customer retention rate is possible with the loss aversion principle.
8. Don’t fail to offer special offers.
Though the period is uncertain, you should use this opportunity to show them you have your support by introducing new and special discounts for your services or products. Creating a special offer after identifying your product-market fit during this critical time will be the best way to engage with your customers. You can use PPC to push up your special offers so that it can reach your targeted audience and bring you more advantages.
9. Augmented reality and virtual reality integration with websites
Different organizations are making use of different approaches to keep their customers entertained with their services and products. Virtual reality and augmented reality experience will make the visitors check more about your website and have a good chance of getting a customer. Virtual product experience for different brands and products are also now trending.
As more consumers start to rely on digital marketing at this critical time, making use of the best customer service step will help to satisfy your customer requirements. Most of them prefer chatbots now as it’s available 24/7, responsive, and developed to promptly and accurately answer the customer’s questions.
A lot of Digital Marketing Services companies are available to transform your business digitally and stand ahead of your competitors, even in the critical period of Covid-19. People who are facing a financial crisis can use the above digital marketing strategies and get benefited from it.