The User Experience, usually called UX, is the utility or perception that the visitor gives to your website. That is, this person evaluates whether he can find the information he needed or if the service is interesting, if you solved their doubts in the time they expected, etc.
One thing that many companies that have a website want are to have many visitors on the site. If you have them, take advantage of it so that they know your products and services, and of course, they become your customers.
From the beginning, Inbound Marketing has been based more on the visitor and less on the company itself. It follows that when it comes to inbound web design, user experience is key. As a result of this experience, sellers come up with endless questions. We will start with the main tips to improve the user experience. Wish those tips could help you much in improving your users’ experience on your website.
1. Attractive design
The challenge is to achieve a visually attractive design. You must bear in mind that each new visitor must be able to navigate your website as if they had done it before, without the need for prior learning. Visual design should help accomplish a positive client experience. It is critical not to fail to remember the client experience while redesigning a site and zeroing in just on feel and innovation.
Show all parts of your site as obviously as conceivable. The graphic line must be consistent and uniform throughout the entire navigation of the site to prevent the user from being disoriented.
The ideal is the perfect combination of aesthetics, uniqueness, and an easy-to-use design that attracts our visitors, retains them and comes back for more, making them more likely to become customers. If you are not good at designing, you may check those WordPress themes for inspiration.
2. Clear and concise navigation
Make sure that you provide the user with the most comfortable and quickest way to visit every page of your website, allowing them to get to the information they want to obtain in the shortest conceivable time and with at least effort.
If your website contains all the information, but navigation isn’t adequate, it will also be difficult to reach them. Studies have shown that most clients are not willing to stick around if the navigation layout is too complex.
It is significant to give visual guides with the goal that guests understand what they need to do, offering them the essential data about where they are consistently and where they can go. Otherwise, the CRO (your conversion rate optimization) will be extremely low, and subsequently, you will lose money and possible clients.
Here are a few navigation errors to watch out for:
- It is difficult to find navigation. The user should not have to find a way to navigate the site. The menu bars should be visible, and your purpose should be obvious.
- Acronyms on the menu. Keep away from shortenings and abbreviations unless the meaning is obvious. Note that what is clear to you may not be clear to the client.
- The multiple layers of menus. Minimizes the sub-menus that the user must go through before performing the task of finding the information they are looking for.
Also, never underestimate the importance of the home page. Remember that it is the virtual door of your company and is generally responsible for a good part of your website’s traffic. That is why it must be designed thinking about offering a positive user experience and optimizing it correctly.
Readability is another key that makes a site simple to utilize. It allows visitors to catch the information rapidly with very little effort.
In fact, studies show that many readers do not actually read the information on a website but rather search and browse. According to studies, people only read 28% of information. This means that most readers will not read two-thirds of a web page, even in the best of cases.
So, to reach more visitors, make a website susceptible to being browsed or scanned. Here are some of the design factors that contribute to the “scannability” of a web page:
- Colour – For a website to be readable, there must be sufficient contrast between the color used for the text and background. The words should be easily read.
- Fountain – In general, the simpler a typeface, the easier it is to read. Most experts agree that sans serif fonts work best for web design, and serif fonts work best for print design. Also, don’t use too many different fonts in the same layout. I show you our favorite fonts, the ones that we have used the most in our projects for their aesthetics, versatility and readability.
- The format – The text on a page should make full use of formatting techniques such as headings, bulleted lists, bold, line spacing. Long unbroken lines of text are less likely to be read than small pieces of text.
You may also use some SEO tools to research your competitor’s website to improve your website, making it more friendly.
4. Monitor your loading speed
Loading speed is one of the biggest sources of frustration and page abandonment. Studies show user satisfaction decreases by up to 16% with a one-second delay in loading time. The ideal speed is 2 seconds on 3G networks. However, most websites in the United States take more than 9 seconds to load.
You can use tools like Google to test my site to know the loading speed of your website. This test returns mobile upload results on your audience’s predominant network. Besides, it gives you a measure of performance and users that you may be missing due to your current loading speed.
Once you have a great loading speed, users would be more happy to use your website since it won’t take them much time in waiting.
5. Impact visual content
Additionally, you can use visual impact content to highlight the most important elements. Users’ eyes should move across the visual elements of the page following their relevance. The impact visual video content would be a great choice. 54% of consumers loved to see more video content from a brand or business they support, according to a 2018 HubSpot survey.
To easily create and edit your video content, you may check out the online tool RecordCast Video Editor, which can help you quickly edit your video content with an intuitive interface. I recommend it in this article is just because it’s free and with no ads, no watermarks. You can access all the features and elements, overlays and export your videos up to 1080p.
6. Design a mobile site
Around 2 million mobile device users conduct business with their phones, so it makes sense to have optimal deployment on mobile. In fact, according to Adobe, a user is five times more likely to bounce out the website if the site is not optimized for mobile devices.
Google has also focused on improving the mobile user experience and changed its algorithm to penalize non-responsive sites. If your websites are not mobile-friendly, it will reduce their chances of being shown in the first places.
Finally, I wish this article could help you optimize your website content. And make your readers feel comfortable and eager to return to your website.