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The Importance of Web Design for Your Brand

To be successful both technically and in marketing, a website needs to have a web design worked out in every detail. For the user, web design builds up trust and greatly influences their satisfaction and behavior. This is called the user experience (or UX Design), a set of emotions that the Internet user will feel when browsing a website.

It is important to bring out only positive emotions because they dictate the behavior and all the decisions of the website user. This could be an achievable task only if the expectations and psychology of the Internet user are taken into account.

But the user experience also helps optimize the technical performance of a website, which has a strong influence on its positioning in search engines. Thus, web design improves the user experience which improves the performance of the website itself.

Studies estimate that a bad user experience costs around 68% of its traffic to a website. Around 44% of Internet users share this bad experience with those around them. A support function can increase the conversion rate of a website by 54%. A site that incorporates a UX design strategy improves sales by 30% and reduces the bounce rate by 50%.

The choice of CMS

Now let’s discuss how important is the right choice of CMS. In order to create a website design, you must first choose your web hosting and choose your CMS.A CMS (Content Management System) is a computer program that allows content management to create a website according to pre-configured models and graphic universes.

A CMS provides several advantages: it is used to create a website without necessarily mastering the HTML code and saves valuable web development time.

There are many types of CMS, some are dedicated to the creation of e-commerce sites while others are used to create showcase sites. Among the most famous CMS, we find:

  • HubSpot CMS
  • WordPress
  • Joomla
  • Prestashop
  • Drupal

However, an already existing website can be migrated to a new CMS for reasons of practicality and technicality.The choice of CMS should not be taken lightly: it should correspond to the future activity of the website (if it is a showcase site or an e-commerce store), the budget, and the skill level of the people who will manage it on a daily basis.

How to design a website?

The construction of the web design of a site must be organized so that all the technical and creative elements are used in the right direction. Also, to build your web design you will have to define your style, be consistent, not overload your pages, facilitate navigation, organize a visual hierarchy, and configure an adaptive design.

Define a style

The style of a web design is reflected in several graphic and technical elements. Defining it is extremely important because it both conveys the brand image of the site and builds a positive user experience.

Here are the elements that must be taken into account to define the style of the web design of its website.

Create a logo

The logo is an essential element in web design: it makes it possible to develop a graphic charter and therefore, to create a coherent, unique, and recognizable visual identity. Although it is strongly recommended that you hire a graphic designer, It is possible to create a professional-quality logo yourself using online web design software, but if you are not sure you can always use the help of graphic designers, for example, professionals from Eleken.

However, if you decide to do it yourself, here are 5 online web design software that make it easy to create a professional-looking logo:

  • Hipster Logo Generator
  • Logaster
  • Graphic Springs

Find the right illustrations

Illustrations make it easier to understand and showcase the text content. Like the logo, they must correspond to the graphic charter and have a high quality, because they also influence the brand image. For the illustrations, you will have to look for the photos and pictures to use.Photos are used just as well to dress the header banners of a site as to energize the text content of the pages. As for pictograms, they are schematized graphic representations that are created to symbolize an idea or an action.Obtaining these graphic elements will be possible either by calling on professional photographers and graphic designers or by using a royalty-free image bank.

Organize a visual hierarchy

The visual hierarchy is one of the fundamental principles of web design: it facilitates the understanding of the website and captures the attention of the Internet user.In order to integrate a visual organization into the web design of a website, it is recommended:

  • To use color codes.
  • To use different typographies.
  • To play on the size of the elements.
  • To play on the size of the text.
  • To play on the colonization of a page (or of a text).

Thus, the Internet user immediately identifies key information, important information and secondary information.

Make the website responsive

Responsive design represents a double challenge. First of all, it provides a better user experience for the user since it maintains the readability and layout of the website, regardless of its screen size.

To make your website really stand out, I would advise you to get professional help. You can read this article: Why You Need a Web Development Agency.

But adaptive design is also an issue for natural referencing. As it influences the satisfaction of the Net surfer, it is now classified as one of the main criteria of search engines.

To configure a responsive design site you must:

  • Simplify the layout of the pages so that each element that constitutes them is considered as a block that stacks with the others.
  • Simplify the HTML code of the site using the HTML5 doctype and adhere to W3C standards.
  • Use the “meta viewport” tag which defines the dimensions of a web page according to the different screen sizes.
  • Use “media queries” which configure the different screen sizes (smartphone, tablet, and computer).
  • Adapt the ergonomics of the website to mobile use, taking into account the clickable elements for touch screens and the overload of functionalities (online chat, pop-up).
  • Adapt the size of the images in automatic repackaging so that the display is adapted to the different screen sizes.

Conclusion
This brief guide has just presented all the stages of implementation, the tools to use, and how to find inspiration to create the web design of your site. However, it is important to mention that the Internet is a constantly evolving sector. It is necessary to regularly update this knowledge to ensure that the web design of its website always corresponds to the newest codes, technologies and algorithms.
Having a user-centered approach is also the key to successful web design. Thus, conducting user surveys also optimizes the user experience and the conversion rate.

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