Almost all websites are developed to attract more prospects and convert them into valued customers. Website conversion rate depends on several aspects like website usability, relevancy of users landed, trust in your company, and a lot more. Getting more traffic to the website is usually the first goal and increasing conversions on the website is secondary. Oftentimes, a lot of efforts are made to get ideal users landed on the website and the actual experience on the website is ignored. But, smart brands and corporations continuously optimize their websites and landing pages to get the most out of their marketing endeavours.
To help you get the most out of your marketing efforts and website, here are some practical strategies you can incorporate in your conversion rate optimization strategy right now.
Create and Optimize Landing Pages
Most often, internet users click on an advertisement or a link and are get directed to the home page. As a result, they are unable to find what they are looking for. They immediately bounce away from the site for another best option. This is considered as a wasted visit and a missed conversion as well. This is the reason; you must create dedicated landing pages for different marketing campaigns. You can find the right landing page builder to get an ideal page designed within a matter of moments even if you don’t know how to code. As a result, you will be able to attract more visitors, keep them on the website and convert easily.
Write a Rock Star Copy
You can have high quality and great pictures of the product, but a detailed and compelling copy is a key to convert more visitors to your website. A great and well-written copy proficiently conveys to visitors how your product or service can change their lives. So, make sure to write a detailed but short copy that is to the point and easy to ready as well. You can make use of eye-catching headings to make your copy easy to scan. The use of bullet points and short paragraphs also make it easier to digest.
Use Calls To Action
Call to action is an integral component of a good conversion rate optimization strategy. This is something most important that tells the visitors what you need them to do and why. A good call to action contains value and insistence. Let your visitors know what you want them to do with an appealing, consistent and strategically placed calls to action like ‘sign up for our newsletter’, ‘schedule a call’, or ‘start a free trial’ etc. Make sure the call to action is easy to access for visitors no matter where they are on the landing page.
Long bloated forms are one of the most overlooked components of a landing page that can ruin the overall user experience on your website. Long forms that require a lot of information are never get filled by users. So, do your potential customers a favor by limiting the form fields to a minimum and require details that are necessary to convert them into customers. If you are okay with collecting their names and emails, don’t add additional fields in your forms. As a result, you will see a significant increase in the number of visitors who fill the form. Also, make sure to make your forms mobile-friendly so they can be seen and filled properly across different mobile devices. Otherwise, you will be missing almost half of your visitors from converting just because of difficult to fill forms.
Is there something that diverts the website visitors away from the primary goal? If yes, be quick to get rid of and make visitors focus on a single product, service, or action you want them to take. The more inputs or calls to action on the page that visitors need to process, the less likely they will be to make final decisions. So, reduce distractions on your landing pages.
Distractions on a landing page could be extra links, unnecessary or irrelevant products, and unnecessary information, etc. Remove anything that is not relevant to your visitors and keep them from taking the action you really want them to take. To make your landing pages perfect and boost the conversion rate on the website, you should remove irrelevant stock or default images, shrink large menus, and remove navigation.
Live Chat Integration
Modern consumers are always in a hurry and want their queries responded to as soon as possible. This is where installing the live chat option comes into play. Live chat allows you to listen to your customers in real-time and answer their questions and queries as quickly as possible before they bounce away for your competitors. It is also a great way to increase user engagement on your site by providing them with information and details they need to know before they take any final step.
Optimize for Mobile
Right after Google’s mobile-first indexing update, it is more important than ever to optimize websites and landing pages for mobile devices. If your website is not optimized for mobile, your ranking in Google will be dropped. Not only this, you will also be missing opportunities to attract and convert mobile users. To check the mobile-friendliness of your website you should use Google’s mobile testing tool Page Speed Insight. It will let you know the recommendations for how you can improve your website’s performance across mobile devices.
Build Trust with Reviews and Testimonials
If your website visitors don’t trust your brand or products, it would be difficult to convert them into valued and repeat customers. To build trust and make them stick around your brand, you should add customer testimonials and reviews on your website to build trust and boost credibility. Along with adding reviews, you can also create interview videos with satisfied customers and post them across your digital channels including the website. You can also add trust & security badges to make potential customers feel secure and protected. Creative use of all these elements helps you build trust and confidence among visitors and entices them to do business with you.
Most of us think that we know what converts more on the website. But, A/B testing is the only way to find out things that provide desired outcomes. So, test everything on your website or landing pages including, videos, images, fonts, headings, layouts, CTAs, and even copy. The use of a reputable A/B testing tool like Optimizely is highly recommended by experts to start off experimentation and obtain accurate results. When you test, you can come up with innovative ideas to optimize things in the best way possible to successfully grab the attention of visitors and convert them into customers.
Conversion rate optimization is very much important to improve your digital marketing ROI. The more website visitors you convert, the higher your bottom line will be. So, be quick to adopt the above-mentioned strategies into your CRO strategy to incredibly increase the conversion rate on your site. You should also define your website goals, gather visitors’ data, and run A/B tests to find out what resonates with your target audience what should be avoided to provide them with an excellent experience on your website to boost conversion rate.