The E-commerce sector is thriving at a rapid pace by taking the support of a booming mobile platform. People tend to search and order various products using their smartphones, and the eCommerce app development company assists retailers to make the most of this trend. The recent pandemic age has acted as a catalyst in the growth of mobile-based eCommerce because people prefer to stay at home and get necessary items at their doorstep through online shopping using m-commerce or on-demand apps.
Countries like the USA, South Korea, and Japan have recorded over 50% of all eCommerce sales through mCommerce apps. What’s more, a Compuware study has revealed that 85% of users prefer a mobile app as compared to the responsive website. Simply put, it is beneficial for retailers to build an eCommerce app to expand their business, attract new customers, and retain existing ones. Be it online promotion or branding, eCommerce app development is always useful for B2C and B2B businesses of all sizes.
You may wonder, I will develop an eCommerce app, but would it be wise to enter such a competitive market? The answer to this question is Yes. Though competition is high and the eCommerce sector itself is full of challenges, if you enter the domain at this juncture, you can get a high ROI in relatively a short time. When it comes to developing an eCommerce app for your business, instead of “if”, you should think about “what”. For example,
-What should be my eCommerce app’s target audience?
-What mobile platform is beneficial for my eCommerce app?
-What features should I include to make my app successful?
A reputed eCommerce app development company can assist you to find answers to these questions, and you can come up with a seamlessly-performing eCommerce or marketplace app.
Here is a list of major factors and top features to consider for developing an eCommerce app that can be loved by hundreds of thousands of users. Let’s start with the key aspects to keep in mind during eCommerce app development.
Factors to Consider while Developing E-Commerce App
E-Commerce app development is a time-consuming process and needs to put a lot of effort from app developers and retailers alike. A simple yet user-friendly interface and a seamless performance can ensure the success of your eCommerce app.
Here are the three major factors that are taken into account by eCommerce development service providers.
- User Experience- This is the first and foremost factor to consider. Even if your app is elegant and impressive, it has to deliver a rich user experience to get success. The app users should promptly identify the exact feature in your app. You can take care of text alignment, color selection, and image placement to offer a pleasant experience to shoppers. Also, it is necessary to include things that can convert users to buyers.
- Value- Every mobile app development company should keep this factor in mind while building an eCommerce app. The app should enhance the value of your brand or company while remaining in line with your business model. In other words, the eCommerce app should be a perfect reflection of your brand in every aspect to enhance the value of your business online.
- Usability- It is necessary to make your eCommerce app easy to go through or navigate. Usability has a direct connection with the app’s interface. Whether it searching a product or reading reviews, every feature should be integrated in a way that even a second grader can also understand and operate the app. Also, you should keep the checkout process as simple and short as possible.