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How Automation Plays an Important Role in Digital Transformation?

One of the hottest topics under discussion in the post-Covid business scenario was digital transformation. Although it wasn’t a new step for many companies, the pandemic made it rise up in priority. Companies had to bring their digital transformation efforts to maximum speed, that too at very short notice. And at the centre of most digital transformation strategies is automation. To say that automation plays an important role in digital transformation would be an understatement. Automation is, in fact, a key driver of this change. 

Before we delve further into the role of automation in digital transformation, let us quickly go through an overview of digital transformation. Digital transformation is a radical change- a digital-first approach- wherein the fundamental business processes are redesigned with the aid of technology. It is not an isolated technical-alone strategy. Rather it involves transforming every aspect of an organization with an emphasis on digitization. It could be 

  • Replacing legacy systems with advanced software
  • Rethinking the customer service approach
  • Incorporating automation to increase efficiency
  • Improving customer experience with third party integration

In short, a digital transformation is a proactive approach, bringing a culture of innovation into organizations so that they continuously strive to deliver the best- for their business, customers, and their industry. 

Role of Automation in Digital Transformation

Manual labor of repetitive tasks is a blatant and persistent problem most organizations face. To take care of this, automation is being deployed as an efficient solution. Automation makes routine tasks easy to carry out. It uses software to create a set of guidelines in order to perform various tasks. Commonly seen examples of automation in organizations are self-generating reports, customer service chatbots, and data transfer software. 

Automation lies at the core of digital transformation. It benefits end-users and employees alike. While it adds more value to the end-user experience, it motivates employees to focus more on areas that require their attention rather than spending a lot of time on routine, repetitive tasks. Automation can help drive real change and make business processes more meaningful. Automating high volume tasks will help you crisis-proof your business, which is a key goal of digital transformation. 

Ways in Which Automation Aids Digital Transformation

To define more explicitly how automation can fuel a digital transformation journey, let’s take a detailed look at the various ways in which automation aids digitization. Does it add value to customers? Does it give you an edge over your competitors? What all can an organization achieve through automation? How can it benefit your business

Add Value to Customers

The way technology is advancing with each passing year, the expectations from customers are undergoing a radical change. They expect on-demand service from businesses and value efficient, fast, and predictable responses. Whether it is the customer support they are handling or sales representatives, they expect a speedy response. And in case they don’t receive satisfactory service, they are quick to move on to other competitors. 

Here, we can see that automating tasks like customer service plays a key role in improving the revenue of an organization. Exceeding customer expectations is necessary for the smooth operation of any business. And there is no other way to achieve this than by using digital methods. Chatbots that interact with customers and answer their questions is a major requirement. Customers can access them even during non business hours and get speedy responses. 

Empowers Employees to Give Their Best

Automation transforms the way employees manage their workload. Instead of focusing on time consuming, daily tasks, employees can concentrate on work that matters. Taking the load of repetitive, manual tasks from employees’ shoulders can relieve them of dull duties while also increasing efficiency. It reduces the chances of errors and speeds up every operation. And when efficiency is increased, productivity also increases. 

But a challenge here is to help employees overcome their aversion to automation. They may look at it as a threat to their job, so it’s important to involve them in the implementation process and help them learn the required skills. That way, they will add more value to the organization as well as move a step forward in their personal development. Simple tasks like automating manual data entry, digitizing approval processes, etc., can contribute tremendously to an organizations’ productivity.

Increase Organizations Net Earnings

Automation can help to reduce the time taken for completing tasks without compromising on the quality of the tasks. And since time is money, it offers enormous benefits in improving the net revenue of organizations. By strategically planning automation in the areas that directly impact revenue, businesses can gain a competitive advantage and scale more growth. 

Reports state that by implementing robotic process automation (RPA), several organizations have been able to cut down their cost upto 80%. The concern about the initial investment may pull back people from deploying automation solutions, but the fact remains that every bit of the investment will be well worth it. Reports that show 90% improvement in processing time after employing bots to perform transactions are proof of the same. All it needs is careful planning and a streamlined approach. 

Improve Security and Compliance 

For many organizations, a driver for implementing automation is the security and compliance concerns. This is especially true in the case of industries like finance and healthcare, where compliance and security is a major concern. Automation can help to reduce risks like security policy violations, breaches, identify vulnerabilities, take proactive measures to address breaches, and simplify rolling out fixes. Furthermore, using intelligent software, high edge security can be deployed with the aid of automation. Around 47% of businesses use automation for this purpose. And in a digital work environment, security is definitely an unavoidable aspect. 

Create a Better Workplace Culture

The best workplace is one where the employees are satisfied and feel valued. Automation is a great tool for achieving this. By automating manual, boring tasks and giving employees the opportunity to work on more creative and challenging processes, it develops an atmosphere where they feel engaged and satisfied. And when this happens, employees naturally develop a loyalty to their organization and work more honestly. 

Further, automated workflows play a great role in simplifying the lives of employees. Today, there are several low code platforms available with which even people without technical skills can carry out workflow automation. This gives people more independence in their work as they won’t have to depend on developers or IT staff to help them carry out processes. 

Wrapping Up

Automation empowers an organization and helps it adopt a more agile strategy. Thus, in today’s rapidly changing business environment, it is an unavoidable part of digital transformation. Whether it is in rolling out new initiatives or handling existing processes responsively, the role of automation is noteworthy. In a way, they satisfy the ultimate aims of digital transformation.


If you are looking to automate your organization’s processes as a part of your digital transformation strategies, focusing on key processes like onboarding, human resources, approval routing, and finance processes will give you commendable results in a short span of time. Hiring reliable digital transformation services will help you achieve amazing results. Their professional and experienced service will ensure that you can invest confidently and won’t be taking any risk.

nihal-ps
Nihal PS is a certified SEO strategist who is certified from Semrush, Moz, Yandex and Google. He works as a digital marketer at Mindster which is a mobile app development company and UI UX Design agency in India. He has the credibility of bringing up rankings of websites with his continuous efforts and tactics.

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