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Google ranking: 10 main ranking factors of 2021

10 important factor that makes your web rank on Google Search.

The research of the main factors positioning of Google (Google ranking) is an evergreen on the part of all those involved, in various capacities, for SEO.

But what are the ranking factors that could make a difference in your online project in 2021? What are the determinants that could be a discriminating factor between a successful project and a failure?

Here are 10 items you should never abandon to your fate. Let’s see them together, but not before reminding you that you can also learn more about this topic by reading these 10 SEO tricks for positioning!

Content index

  1. Google Ranking: let’s start with the backlinks
  2. Optimized texts
  3. Tag
  4. Core Web Vitals
  5. Behavioral metrics
  6. Google My Business
  7. Optimization for mobile devices
  8. Speed
  9. Internal links
  10. Outgoing link
  11. Google Ranking Check: conclusions

Google Ranking: let’s start with the backlinks

To date, they remain one of the most significant sites ranking criteria (if not, perhaps, the most important for some pages). But be careful: filling your site with links is not enough. Instead, select only those from high-quality sites related to your own.

One of the most efficient ways to grow your backlink profile is to borrow backlink ideas from your direct competitors on the SERP.

Once you have identified your direct competitors, just use one of the SEO tool suites that you can easily use online and see which are the backlinks of your “rival” sites.

At that point, you can evaluate if those who have hosted links to your competitors are interested in doing the same with you (very likely!).

Optimized texts

The SEO content must contain an appropriate amount of keywords and relevant images, but the style should not be forced, nor should there be an excessive density of keywords. Instead, the text should be written in an informative and natural way.

Of course, it’s not always easy to figure out exactly which keywords to use, where to put them, and how many of them are needed in your text. Also for this reason one of the tips I would like to give you is to rely on a specialist in the creation of content, who also thanks to the help of some online tools, will be able to create more optimized texts for your ranking purposes in Google.


The tag HTML indicates to Google which are the most important elements of your text. Specifically, title and meta description tags are what users see in search results. And, therefore, they should include – albeit without too much forcing – your keywords.

Also remember to take care of the paragraph tags (H1 to H6), which will allow you to divide the text into sections more easily. Paragraph tags should also ideally contain the main keywords while maintaining an informative style.

Finally, don’t forget to use the alt tag, to describe images to search engines. Remember that Google Images is the second largest search engine in the world. This means that good use of this tag will allow you to make the most of its potential!

If you don’t pay particular attention to HTML tags, then you will likely run into hundreds of pages that are not properly optimized for search.

Core Web Vitals

We recently talked about Core Web Vitals on this site, describing them as the most recent “user experience” metrics, which could soon become Google ranking factors.

These metrics – in a nutshell – measure the first impression the user gets when visiting a page and, in particular, how fast it loads, how fast it becomes interactive, and how stable the layout is.

In any case, to date, the Core Web Vitals are not yet “official” Google ranking factors, but it is very likely that they will soon become so and that, precisely for this reason, it is convenient to start acquiring the right familiarity with them.

Behavioral metrics

If Core Web Vitals are not yet fully included among the ranking factors, there is a lot of debate as to whether behavioral metrics can be.

Some analysts argue that Google uses these metrics to inspire its ranking, while others believe there is no evidence in this regard.

In this context, I remind you that the behavioral metrics we are talking about are mainly represented by the click-through-rate (CTR), the bounce rate, the depth, and the duration of the session. To be able to verify these performances, simply login to your Google Analytics account.

As for the successful development of such metrics, remember that improving these behavioral metrics by users has a lot to do with creating fully engaging content. For example, it is clear that if you want to keep your user on the site longer, you will need to create interesting content, rich in insights, and well linked to other content.

Google My Business

Optimizing your space on Google My Business is a relatively simple and very important thing, for the benefit of your local SEO. It will allow you to accredit your business as an active company, and will positively influence territorial research. Once such an ad is created the content will become suitable not only for search results but also for Google Map

To take full advantage of this opportunity, visit Google My Business and create your profile. You will then be asked to provide some basic details and to verify your business. Once done, you will be able to access the Google My Business dashboard, where you will find many other ways to improve the content of your ad. At a minimum, remember to include a description, working hours, and some photos, and always keep that information up to date. Visit the dashboard often, because Google frequently adds new features to Google My Business and it would be a good habit not to miss a single one!

Optimization for mobile devices

Some time ago Google announced that from this fall all websites, without exception of any kind, will also be judged on their mobile version and not just the desktop version.

So, if you want your website to have any chance of a better ranking in search results, you should at least make sure it’s properly designed for users linking to your mobile pages like KissAnime.


We already talked about site speed when I referred to Core Web Vitals. While waiting for the CVW to become an “official” ranking factor (according to many rumors coming from the Mountain View company, it could happen very soon), it is worth mentioning the speed of the site as a stand-alone positioning criterion, in this list.

For several years, Google has been saying that site speed, meaning page loading speed, is an important ranking factor. The search engine performs this measurement using the Time to first byte (TTFB), and it is a metric of particular significance for many reasons.

First, it is easy to share that the pages that have a longer load time are also those pages that tend to have a higher bounce rate, and a lower average dwells time.

On the other hand, it is enough to put yourself in the shoes of an average user for a moment to understand that you do not have the patience and desire to browse a slow site, which does not provide the answer to our questions in (almost) real-time. Several statistics also show that a slow site converts less.

Internal links

Although many people seem to overlook this aspect, in reality, internal linking is also a decisive factor in positioning. Therefore, it is better to make sure that the pages of your site are correctly connected: this will help Google understand which pages of your site are most relevant, for some specific search purposes.

Make sure your site structure is consistent and that there are no places where pages are orphaned and unlinked.

Outgoing link

Finally, I conclude with a quick reference to outgoing links, which for a long time have been surrounded by a negative reputation, the result of the fact that it was believed that many outgoing links, even to authoritative sources, were able to erode the Page Rank.

This is not exactly the case: outgoing links are instead a signal of attention towards your users because you are helping to make your content even more interesting, diverting readers to other sources, for any further information.

Pay attention only to affiliate links. They can be used, but better set the nofollow tag, as requested by Google.

Google Ranking Check: conclusions

Before leaving, let me remind you that it is always a good habit to keep the Google algorithm under control, which is constantly evolving and whose sudden changes could confuse the less attentive. Some ranking factors, such as keywords and backlinks, are gradually losing importance.

Other ranking factors, such as user experience, are gaining relevance.

Taking care of these factors and many others that make up the complex world of SEO, will allow you to improve the positioning of your site. I advise you to always stay updated.

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