Thursday, December 9, 2021
HomeDigital MarketingGame up your email marketing with the conversation media

Game up your email marketing with the conversation media

When you send an email to your subscribers, and express consent to receive email, then you are a part of email marketing.

 Email marketing is used to keep customers informed. It generates sales and creates a sense of community around your business. Example a newsletter.

 Modern email marketing focuses on consent, segmentation, and personalization rather than one size fits all mass mailings. Email marketing has slowly come to encompass major possible forms to establish a conversational funnel between the owner and the target audience.

The use of conversation media in email marketing has expanded its use and therefore making it more prevalent day by day.

Is Email Marketing relevant in the year 2021?

Email isn’t a new concept. In reality, it was actually one of the  digital communication systems to be introduced in 1971. But consider this: email marketing, which is nearly 50 years old, is now more popular than ever.

Every now and then, the statement “email is dead ” is heard in the marketing echo chamber. But don’t take any word for it. Email is only growing in popularity. Look at the following numbers:

In 2019, there were supremely net 3.9 billion email subscribers worldwide. Nearly a quarter of Americans check their personal email many times a day, with 80 percent checking it at least once a day.

Step Up of Email marketing using Conversation Media

Use Of Emojis

Inboxes are congested and have little space. Emojis have become more popular among marketers, especially because they are a simple and expressive approach to stand out to subscribers.

Marketers have discovered a new approach to engage and connect with their recipients by utilising emoticons in place of or to compliment words. And with email marketing, engagement is crucial. The overall effect of emojis on engagement and the benefits that result are apparent.

56% of the brands that used emoji subject lines had a higher unique open rate.

Pros of using Emojis

Emojis aid in the promotion of a brand. This is due to the fact that emojis boost the visibility of your emails in the inboxes of your recipients. Even if the email isn’t opened, your name will be seen by your receivers.

Emojis help you save a lot of space. It’s critical for marketers to alter their emails to reflect the fact that more individuals are checking their inbox from a mobile device rather than a desktop computer.

The issue is that just the first 50 characters of the email subject line are displayed on mobile devices. Emojis are a terrific solution to get around this problem because they allow you to convey your email reader’s more with fewer words.

Emojis are a type of digital body language in today’s world. Only 30% of your communication in real life is verbal, the rest is entirely reliant on body language. This is one of the reasons why internet communication can be so perplexing, the lack of non verbal indicators makes it harder to appropriately comprehend the message.

You can’t really make your texts move unless you are big on video marketing or have a gif for everything, so you will have to settle for the next big thing, which is emoticons. They can set the tone for your entire campaign and provide them with the same direction in better comprehending your message.

Use Of GIF

GIFs are unquestionably one of the most popular email marketing features. There’s a reason why so many businesses employ them in their email marketing campaigns.

It’s a good way to get your reader’s attention. It’s an established truth that moving visuals grab more attention than static graphics. You should include an animation in your email if you want your readers to be quickly engaged in it and interact with it for a longer period of time.

You can either include a GIF at the top of your email to grab your reader’s attention right away, or place it lower down the page to encourage them to read the entire message.

 It raises levels of engagement. When your email recipients are interested in your message and willing to read it, they are more focused on the email’s contents. This allows you to deliver your message more effectively by highlighting the most important facts. As a result, you may expect your click through rate to rise.

It aids in emphasizing the most crucial aspects of your message. Furthermore, animated emails with GIF’s have a higher conversion rate and can generate more cash than their static equivalents. The rationale for this is because you may use visual clues to direct your email readers to the action you want them to take.

 It enables the product or its features to be demonstrated. In a few seconds, GIFs allow you to demonstrate your product and all of its characteristics. Hundreds of words of instructions and explanations can easily be replaced with a simple visual presentation of your product in operation.

Real life examples of GIF In email campaigns

Converse

They used animated GIFs in emails to announce their Black Canvas Monochromatic collection. It brings attention to the mailbox and inhibits users from clicking on it.

Harry’s

They used a simple animated GIF to force the sense of urgency in their new offers.

Lyft

They recently started engaging emails to inform users about an update in the app. They demonstrated it using GIFs. It was very interesting and engaging content compared to static images.

Nest

Their emails have incorporated GIFs that show thermostats for temperature changing, which is great. Also they created a button to let users click on it to see transitions.

Conclusion

Email marketing has always been in the market and has been used by so many companies over the years to bring user’s attention over their products. Email marketing using conversation media is surely a step up and brings furthermore engagement.

But at the same time, it is also important to understand how to use it. You cannot put conversation media in every mail. Waiting for the right opportunity and then using it at the right time, creates lots of traffic and interest among users.

Marketers have discovered a new approach to engage and connect with their recipients by utilising emoticons in place of or to compliment words. And with email marketing, engagement is crucial. The overall effect of emojis on engagement and the benefits that result are apparent.

56% of the brands that used emoji subject lines had a higher unique open rate.

In 2019, there were supremely net 3.9 billion email subscribers worldwide. Nearly a quarter of Americans check their personal email many times a day, with 80 percent checking it at least once a day.

Email isn’t a new concept. In reality, it was actually one of the  digital communication systems to be introduced in 1971. But consider this: email marketing, which is nearly 50 years old, is now more popular than ever.

The issue is that just the first 50 characters of the email subject line are displayed on mobile devices. Emojis are a terrific solution to get around this problem because they allow you to convey your email reader’s more with fewer words.

Every now and then, the statement “email is dead ” is heard in the marketing echo chamber. But don’t take any word for it. Email is only growing in popularity. Look at the following numbers:

In 2019, there were supremely net 3.9 billion email subscribers worldwide. Nearly a quarter of Americans check their personal email many times a day, with 80 percent checking it at least once a day.

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