As capitalism captures the world economy, it has become tougher than ever to compete with one’s rivals. With such cut-throat competition, the need is to use the most efficient and successful marketing techniques. Basics of marketing and its ‘4Ps’reflect the importance of packaging. It’s the fourth most important ingredient for a successful marketing mix. Therefore custom packaging is more of a necessity than a luxury in modern times.
Defining Customized Packaging
Sometimes you need specifically sized boxes for packing your product. Going for ready-made boxes in this scenario is not going to be the best decision that you could ever take. Hence the need is; boxes made to fit for the packing of a particular product. This is where custom packaging boxes come into play. Specially designed, keeping the usage and measurements of the product in mind, they not only guarantee and ensure better safety of the product within but also enhance the image of the company.
Personalized Packaging: Superior to alternates?
Essentially, the packaging is needed to ensure the safety of a product. Some items are sensitive, I.e., fragile and need even better packaging to ensure that they can be handed over to the consumer without being damaged. Otherwise, the repute of the provider is at a major stake. My Box Packaging Offer Custom packaging allows better safety of such delicate products as the packages are designed considering the size of the product. Thus, reducing the chances of losses by any detriment to the product itself. Stock packaging, which is virtually the only competitor to custom product packaging, is not a very viable option, especially for packaging fragile goods. As it is designed generically, without keeping in mind the dimensions or measurements of a product, it could not hold such products effectively and could cause harm to the goods.
Linking Brand-image to Custom-built Boxes
The advertisement has evolved to become the most important perspective of packaging lately. Branding, display of logo as well as usage of eye-catchy colors is something that has become a dire need in order to attract the highest number of customers. This aspect is most important for ‘Fast Moving Consumer Goods’ or the daily life products that are sold in supermarkets. What makes the product stand-out amongst its competitors on a store shelf is the attractiveness of packaging. Henceforth, custom product packaging becomes even more important in such situations. Numerous examples can be given for products that have the edge over their competitors merely due to the fact that they are packaged and presented in a better manner. Once a consumer gets accustomed to the specific colors of the brand that have been used on the box of the product, its uniqueness is assured and can be identified amongst its competitors.
Custom packaging boxes are also very important and imperative for edible and perishable items. These items need to be packed in airtight boxes so that they do not rot or go bad. Otherwise, they need to be discarded. The freshness of such products is a significant factor in their sales, thus to attain higher numbers in revenue, the best measures to maintain the freshness of the edible must be taken.
Specialized Packaging: Worth the extra dollars?
The cost of using customized packaging facilities is relatively higher than using generic stock packaging, as specific lengths, designs, and colors need to be considered and applied to the packages. Does the question arise whether spending extra on the boxes of your products would be any beneficial? The answer is YES. The first impression is true, the last impression. Thus, to maximize sales, the presentation of the product needs to be flawless. It should be designed to attract the target customers. For instance, a kid’s product in a simple white or transparent packaging will not be as attractive to children as will be the one with bright colors and animated drawings. Moreover, if the boxes are not able to store and hold the product successfully, the number of dissatisfied consumers is going to increase, thus reducing sales. So, investing in better packaging is predictably going to give positive returns in the long-run.
As mentioned previously, competitiveness is at its peak in modern times. Competitors tend to find the minutest details and weak-points to exploit a company and gain the highest market share. This attitude demands the utilization of the best marketing strategies and stunts. The packaging is a major marketing strategy and needs to be set in a way that it not only benefits the company in storage and handling but also in marketing and advertising of the goods. Usage of customized boxes and packages could serve this purpose very well and thus should be considered by any company which looks forward to establishing itself in a densely competitive mass market.