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How to Build an eCommerce Website That Will Attract Customers

As of December 2020, there are over 1.8 billion live websites on the internet. Millions of those websites are eCommerce websites, with some raking in some serious cash each month for their respective owners.

If you want to start an eCommerce website yourself, you need to make sure that you know how to build an eCommerce website the right way. That way you can start off on the right foot, helping you find the success that you’re looking for sooner.

In this article, we’ll give you a simple guide that you can use to build an eCommerce website from the ground up. We’ll tell you how to get started, and even give you some tips on how to sustain success, so you can make your eCommerce website a real moneymaker.

Sign Up for Website Hosting

Before you can start designing your eCommerce website, or start selling goods online, you first need to sign up for website hosting. Doing this is easy, and affordable, especially if you use a website like Bluehost.

At this stage, you’ll also be asked to register a domain name for your site. Try to pick something that is clever, marketable, and not too long, as it’ll help you promote your site easily later on down the line.

Design a Simple Website Layout

Unless you plan on having a blog, or other pages attached to your eCommerce website, the overall layout should be quite simple. In fact, we recommend that you keep your design as simple as possible, as it’ll let your products do all the heavy lifting.

If you do have multiple pages or a blog on your site, make sure your navigation is set up with user-friendliness in mind. A good rule of thumb to follow? If it takes more than three clicks to find something on your website, your site’s navigation is too complicated.

Focus Heavily on SEO

From the moment you pick out your domain name to when you’re designing your site’s layout, you should be making decisions with SEO in mind. But what exactly is SEO? And is it as important as the internet says it is?

We’ll be honest. It’s next to impossible to have a successful eCommerce website without a solid SEO strategy. So if you don’t know much about the concept, or you’re worried about going the DIY route, we recommend that you invest in the help of an eCommerce website design and development company.

Create Quality Products

This one might sound a bit obvious but hear us out…

No matter how well your eCommerce website is designed, or how sound your SEO strategy is, if you’re not selling a quality product, you won’t get the results you’re looking for. On top of that, having a quality product will make everything else, like marketing your site, that much easier.

So, before you go live with your eCommerce website, make sure the goods that you’re selling are up to par. Invest in any outside help that you need to meet the highest possible standard, that way you can make tons of sales right out of the gate.

Offer Multiple Payment Options

When it comes to providing quality customer service via an eCommerce website, a few things are most important. Outside of selling awesome products, and having an easy-to-use website, you also want to offer customers multiple payment options.

Doing this will increase your chances of making a sale, as it will help to ensure that all customers can purchase something using a method that they feel most comfortable with. It will also help you stand out from your competitors in your niche, which is always a good thing.

Advertise Your eCommerce Website Efficiently

A huge reason why SEO is so important is, odds are, search engines will drive most of your traffic to your website. But relying only on search engines isn’t a good idea, especially at first, as ranking on sites like Google can be tough for newer websites.

That’s why it’s so important that you find efficient ways to promote your eCommerce website online. Things like social media marketing, and even email marketing, are very much worth investing in. They’re affordable advertising strategies that you can do yourself and get big-budget results.

Advertising your website locally by reaching out to local publications is also a good idea, especially if you live in a major city.

Listen to Customer Feedback

Once you’ve gone live with your eCommerce website, it won’t take long for your customers to start talking to you. From sales data to traffic reports, to everything in between, your customer’s feedback is super important.

Take in this information and make any necessary changes as your business continues to grow and expand. Reach out to customers on your own as well to confirm they’re happy with your products.

Finally, don’t get too discouraged if you get a bad review online. Read that review and search for any truth, or useful information, that you can use to better your business. In doing so, you can make sure that above all else, you’re doing everything that you can to make customers happy.

How to Build an eCommerce Website: A Guide

Knowing how to build an eCommerce website isn’t as hard as it sounds on paper. But if you want to have success, especially if your niche is competitive, you need to have a good plan in place before you start the process.

Want to build the best website possible? Looking for more useful tips and tricks you can use to get the job done yourself? Check back with our blog often, as we’re always talking about useful web design ideas and strategies.

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