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HomeTips & TricksA Guide to Creating Custom Wine Bottle Labels

A Guide to Creating Custom Wine Bottle Labels

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Did you know that 36% of wine drinkers are confused by labeling? And yes, we’re talking about
while the contents of the bottle are still untouched!

Whether you’re a budding wine merchant or creating a memorable gift for a
loved one, creating your own custom wine bottle labels is a skill that, if done
right, adds no end of value to your finest beverage.

So let’s take a look at what goes into creating a custom wine bottle label.

How to Design a Wine Bottle Label

Making wine bottle labels has never been easier with the advent of
affordable home printers and tech. Whether you’re using your existing printer
or a dedicated label maker,
it’s become a valuable asset in the working home in recent times, whatever
you’re labeling.

All you need to do is create a design of your choice for free and print!
It’s that simple! That said, of course, if you’re not design-inclined, there’s
no harm in paying a dedicated label-making business to support your request.

Check Regulations before Designing a Label

Suppose you’re making custom wine bottle labels for business use. It would
be best to achieve this first, as it will show you how much space you have left
to work with on the bottle. Then it would help if you abode to strict laws and
regulations around what goes on the label.

Personalized wine bottle labels don’t need the same regulations. All you
need to make sure is that the other person is aware. So feel free to add more
personalized, quirky designs that will appeal to the recipient.

How Types of Wine Bottles Affect Labeling

The most common type of wine bottle used today is screw-top types. These
come in different sizes and shapes. Yet, they all share some similarities when
it comes to designing a custom wine bottle label.

Cork top bottles give off a more vintage vibe. Thus the label branding
should reflect this level of elegance and vintage.

Other Factors to Consider

There are some other factors of importance that come into play. These can
affect the design apart from the physical dimensions of the bottle. Such
factors include:

The Size of the Bottle

The vast majority of wine bottles follow a uniform size and shape. But some,
such as Black Tower, adopt a more unconventional approach. Suppose you’re
buying dedicated labels to print on. Make sure they fit the bottle to avoid

The Color of the Bottle

The color of the bottle plays a huge role in your design. Make sure you use
complementary colors on the label. Do so while considering the bottle’s size
for the biggest effect.

Where’s the Wine?

Ever thought about how the color of the bottle changes with the absence of
the wine inside. If you’re designing a label for commercial use, your priority
is making it stand out on a shelf full of wines.

Yet remember, the bottle changes color when all the wine has gone. So your
label also needs to stand out on an empty bottle too!

Personalize Your Wine Bottle Labels

Wine bottle labels are one of those things that people often overlook. You
could be holding the finest wine in the world, but if the label doesn’t match,
it might as well look like a cheap bin-end.

Whether your reason for wanting to create a custom wine bottle label is for
yourself or someone else, we say, “Cheers to that!”

There are many benefits to creating your own wine labels. You could be a
home-made wine maker looking for the perfect label to recommend your latest
batch, or you might have a store-bought wine you want to change the label to
offer as a special gift.

While it may be tempting to try to print your own custom wine labels from
home, home-made labels often have a number of problems including declining
print quality, lack of durability, low label finish, and difficulty in aligning
label printing to cutting lines. By comparison, our labels have the following

Commercial Quality Print – Using state-of-the-art printing technology, we
are able to achieve the most recognizable print quality with excellent color
vision and precision and high printing accuracy.
Label Strength – All of our labels go through a protective process, which leads
to increased label strength and resistance to external moisture. Lamination
also allows for flexibility of label finishing, choosing between matte finish
and glossy laminate.
Flexibility of size and shape – Our labels are determined using a digital die
process that provides incredible flexibility of label size and shape. You
provide size or choice from our specific size or shape reset and we will take
care of the rest.
Access to Our Powerful Design Tools – With our proprietary LabelMaker Pro
technology, custom wine labels are easier than ever. Using our advanced 3D Wine
Bottle Previewer, you can visualize what your finished label will look like in
a variety of 3D wine bottle styles. Create your own label using one of the
following options:

Option 1 – Customize the Design Template
Get started by choosing a design from one of our label categories. Label
templates can be fully customized using your text and images to create your own
complete wine labels.

Option 2 – Create Your Online Design
Using our proprietary tool LabelMaker Pro, designing your label from scratch is
the easiest. Enter your own text and images, or select from our pictures and
graphics library. We offer a wide selection of font options, and your label can
be limited to any size you offer. You can also upload completed label designs
if you would like to use your build software.


1.    Place the bottle on a
surface that will prevent it from rolling, with the top of the bottle pointing
at 12 o’clock away from your body. We recommend using your lap, with your knees
holding the bottle securely.

2.    Gently flex the label
until a seam on the back of the label opens. Next peel away one strip of the
protective backing.

3.    Grasp the label
tightly on both sides and align the label horizontal with the bottle.

4.    Press the label on the
bottle on the end where you removed the paper backing making sure the label is
straight. Once it’s straight peel away the remainder of the protective backing
and smooth the label from the center out to both sides.

5.    Check for any air
bubbles and smooth them out gently toward the label edges using the pads of
your finger tips not your fingernails.


Old timers would use the term jig, which by definition is “a
plate, box, or open frame for holding work” to describe these wine bottle
holders. We think that’s the perfect word. Regardless, depending on how often
you make wine and label wine bottles you might find these homemade devices


It doesn’t get more basic than this; a shoe box with some filler
on the sides to hold the bottle in place. It works well and you’ll find the
sides of the box are great for lining up the edges of the label so they go on

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