Every business in the world is looking forward to enhancing its reach. And in this digital age, with the introduction of social media platforms, the companies are taking advantage of content marketing tactics. Unfortunately, nothing is stagnant.
Search engines and social media platforms keep on changing their algorithms. To stay on top of it, one must act accordingly. Thus, the tactics one should employ, as far as content marketing is concerned, have been highlighted below.
Content marketing success depends on the audience you have under your belt. And to do that, you have to search for keywords on the Internet to know what your audience wants. Irrespective of whether you are uploading podcasts, videos or images on your websites, you have to study about the current trends.
Over 65% of the companies find it challenging to post engaging content as they cannot discern the audience requirements. In this regard, one should start segmenting the audience, as all readers are not buyers. However, it is difficult to achieve this segregation on the website. Instead, you should apply email autoresponder.
Content Quality Enhancement
Nobody has time to go through pages of information. Thus, you should think tactically. Optimize it, insert more facts than mellifluous words and meandering sentences. You have to go through various journals, blog sites to collect authentic information. At first, you have to experiment by reducing the word count, increasing more bullet points, creating subheadings.
Most importantly, when you publish any write-up on your website, you should use the appropriate meta title and meta description. This will help you get a better ranking in the search results. Moreover, search engines work by indexing and crawling. This means that your content will be thoroughly checked, so you should only provide relevant information.
Native advertisements match the feel, look and function of the media format in which they appear. Most people are under the wrong impression that they act like pseudo-advertisements, but they do not. This is because it can be in the form of a simple infographic, but they have significant value to contribute. For instance, you may have seen LinkedIn Native Advertisements.
In fact, it has been observed that people look at native ads 53% more compared to the display ads. It creates an 18% increase in visual engagement and purchase intent. Furthermore, it helps in fighting ad fatigue. This is the reason why developers have presented us with programmatic native advertising. Well, if you are writing a marketing management assignment, you must definitely include this point.
It is always wise to keep an eye out on the activities of the rival companies in your niche. You have to study their tactics, find out their next step will be, and examine statistics related to sales, shares, etc. Based on this, you can modify your content marketing tactics and introduce new features to your service.
One of the easiest ways of knowing what your competitor is up to is by checking the backlinks they get. You can also count the number of quality links they have. Furthermore, you can type your main keyword and see whom you are competing against. You can also use SEMRush, Monitor Backlinks, Spy Fu, etc. If you are unable to acquire the required details for your assignment, you should take assignment help from the professional experts.
People are drawn towards emotional content. Thus, if you publish any blog post, advertisement, videos or images, make sure you have a psychological angle. You can talk about success stories, determination, hardship, and a lot more. Moreover, in your write-ups, you can create impactful headlines by inserting emotional keywords.
Most importantly, if you cater to people worldwide, it is better if you present them something in their vernaculars. This type of personal touch will be more appreciated, and the audience will develop strong bonding. Emotional headlines can be ‘You Can Shed Fat Too with These 5 Easy Steps’, or ‘Garb the Spotlight in Content Marketing Applying 3 Easy Tactics’.
Social media platforms live Instagram, YouTube, have proved to be quite handy for the business people. They can now directly interact with the audience through Instagram Live or YouTube Live. In this way, they can hold questions and answers session, showcase a particular product and behind-the-scenes activities.
With these platforms, one can easily generate more leads. The reason is fairly straightforward. There are over 2 billion monthly active YouTube users. And, there are approximately 1 billion users on Instagram. If you put the right hashtags and work on the organic promotion strategy, you will get more lead conversions.
Partnership and Co-branding
One of the most effective strategies that you can employ is to partner with other businesses to achieve your goals. It helps in attracting a mutually beneficial target audience. Some of the most common types of content marketing are ads, webinar and podcasts. If you are not aware of the technical jargons, it is wise if you avail assignment help from your seniors or peers.
However, the question that looms large is with which company you plan on forming a partnership? The answer is simple. You have to check for the following criteria- audience, reach of the other company, expertise, brand value, etc. Some of the successful co-branding partnership involves GoPro and Red Bull, Starbucks and Spotify, Apple and MasterCard.
Testimonials and Feedback
In order to draw the attention of the people, you can also include testimonials. You should include them in the videos, and landing pages. This is because it acts as a powerful tool for establishing trust and confidence in the customers. In order to prove that your service is worth everyone’s attention and time, you have to ask the existing customer base to rate your service.
Some other steps that you need to apply involve- follow up with recent customers, create separate review pages. Or, you can insert them directly adjacent to the CTAs. You can even post them on the company social media handles. Most importantly, if someone posts negative feedback, do not react to it. Instead, try to learn from it.
As you can see, the possibilities are endless. All you have to do is experiment with the different options and constantly update your knowledge. This is because the algorithm that works in 2020 might not work in 2021, or even six months later.
Therefore, you have to go through various websites and YouTube videos where content creators discuss the tactics and the challenges. You can even collect valuable resources for your marketing management assignment.