In the new year 2021, browsing habits changed, more and more people started using search engines such as Google for their daily activities.
SEO(Search Engine Optimization) is the continuous process to optimize your website on search engines to get quality and quantity traffic. By using Digital Marketing techniques you can rank your website higher in search results. Digital Marketing is a very important part of website owners as well as a digital marketers.
So, if you want to keep your website up-to-date and in quick ranking results in 2021, just follow these Digital Marketing activities.
There are the following quick activities you should do:
- Search Engine Marketing(SEM) (Pay Per Click Ads)
Search Engine Marketing(SEM) is the process of marketing your business or website using paid advertisements that appear on search engine pages. By using Search Engine Marketing(SEM) you can promote your business or website on search engines. It’s a form of Internet Marketing by which you can increase your business search visibility on the internet.
It helps you to expose yourself to a brand and your product or service & get more visitor traffic from search engine results pages.
The following 7 tools are very useful for Search Engine Marketing(SEM) in 2021.
- Google Ads
- Email Marketing
Email marketing is the digital marketing way to promote products or services through E-mail. By using Email marketing you can develop relationships with your customer & promote your product or services on a worldwide level. You can inform your customers or subscribers of new products, discounts, and other services. There are many free tools by which you can easily create templates or videos or ads related to your business. For example,
- HubSpot Email Marketing
- Social Media Marketing
Social Media Marketing is also the form of Digital Marketing. Which involves creating and sharing content or videos or images or anything and grabbing maximum attention to the audience. It is the use of social media platforms to connect with your audience or customers to build your brand, increase sales, and drive website traffic. It also allows consumers to express their needs, wants and values, online.
You must have the following Social Media Marketing tools for 2021.
- Content Marketing
Content Marketing is the strategy of digital marketing which is focused on creating, publishing, and distributing content for a targeted audience online. It is a long-term strategy for building strong bonds and relationships with your customer. This type of marketing includes the process of planning, creating, distributing, sharing, and publishing the content to reach your target audience and helps to get more traffic to your website.
You must need the following tools for Content Marketing for 2021.
- Google Docs
- Google Optimize
- Adobe Photoshop
- Mobile Marketing
Mobile Marketing is an advertising and Digital Marketing activity. You can promote your products, services, and business via mobile devices, such as tablets and smartphones. You can target and reach specific audiences on their Smartphones. It includes sending SMS, push notifications, and in-app notifications. It delivers and conveys specific types of information to the consumer via their smartphones.
By using the following Tools You can do Mobile Marketing for your business or services in 2021 and next upcoming years.
- AdMob by Google
- Facebook Mobile Ads
- App Store Optimization (ASO)
App Store Optimization (ASO) is the process of increasing and maximizing an app(application) or game’s visibility in an app store. It helps to improve visibility on Apple IOS App Store and Google Play and get maximum installs. You can increase quality and quantity traffic to listings and improve conversion rate to generate the maximum volume of organic downloads by using App Store Optimization.
Why Is ASO Important?
According to Google, 40 percent of apps are discovered through app store searches. This makes a search in the app store the most used method for discovering and downloading new apps.
With hundreds of thousands of apps in each app store vying to rank above one another, the reality is most publishers are not investing in app store optimization.
So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
Much of what I’m about to explain is actually SEO basics.
If you’re already familiar with these for web searches, there are still a few key differences within the App Store.
Let’s start by breaking down the various components that can affect your ASO:
Main ASO Factors
These factors have the largest impact on where your app ranks, so pay special attention to these factors.
- App Name/Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
- Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.
Besides being the most important ASO factor, the title and keywords can be modified easily. so you’ll want to optimize them regularly.
Secondary ASO Factors
First impression matter — but there are several other factors that heavily weigh impact whether users tap that download button. These include:
- Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
- Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review
Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.
1. App Title
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing with a keyword in the title increases search ranking for that title by 10.3%!
Obviously, some limitations apply, as the App Store is very regulated.
You’re given only 30 characters for a title in Apple, and keyword stuffing is a surefire way to risk being banned.
Users are also wary of downloading shady-looking apps for privacy concerns.
Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?
Be smart about how you optimize.
Pandora, for example, does everything right.
You must have the following App Store Optimization tools for 2021.
- App Tweak
- Marketplace Optimization (amazon, Flipkart and online marketplaces)
Marketplace Optimization is the strategy to help companies manage and optimize their sales on sites such as Amazon, Flipkart, eBay, Shopify, and many more. You can promote your product or services on a worldwide level. By using this activity you can reach maximum customers and increase your sales globally.
You can do it using the following tools to increase your business in 2021.
- Jungle Scout
- Wholesale Suite
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