The popularity of any company is mainly based on its logo. Ever seen a brand without a logo? No, right? Because a logo represents the face of the company. It should engulf all the essentials, like the motto of the company and what the company is working about. The target audience perceives from the logo what the company is going to present. The logo should be designed in such a way to attract maximum attention.
Therefore, to create a mesmerizing logo, you should think beyond the bounds. Through designing skills, a logo should summarize the required details. It does not mean to create a messy design because a simple design looks more eye-catchy than a complex one. Furthermore, the more people like, the more popularity a company can gain.
There is always a complete thought out procedure behind a logo design. Every logo and brand has a hidden message that must be reflected in the audience. No matter how big or small a company is, its logo is a prominent element. Even if a large company has a boring or messy logo it would be difficult to gain customer’s attention. As potential clients get attracted by the company’s logo.
Therefore, people should be well aware of the importance of a logo. Due to this reason, designers spend a lot of time creating and visualizing professional logos. An effective logo is capable of communicating with people which can take up to weeks and even months. This article is a quick guide for professionals and newcomers to overcome the common mistakes while designing a logo. Keep reading to avoid these 3 basic mistakes.
Plagiarism While Designing a Logo
The most common issue that designers have to face is plagiarism. In the competitive era, everyone wants to design the best logo. In such a case, one may spend weeks and design a beautiful logo after a lot of hard work. Whereas, the other person might just alter minute things and present the logo. This is something that you must avoid.
In the professional world, it is not right to take other’s ideas without copyrights. Thus, copying designs, stealing ideas, and plagiarism should be avoided. It is better to do some research rather than take someone else’s idea. Moreover, it’s not legally acceptable as well. Designers work hard to compete and someone else picks the best one without spending a penny. What would you do if such a case happened to you?
- It is not a good time-saving idea of recreating the original design.
- Sooner or later you will have to face the authority.
- If you are hiring a designer, he should be responsible for creating a unique logo design rather than copying it.
Wrong Color Choice and Typography
Looking at the brand’s logo, the first impression either motivates the clients or demotivates them. Colors represent actual feelings. If you’re going to launch something related to health or hospital, you have to choose lighter color tones. Whereas, for customer attraction, designers chose bright colors. Thus, choosing a proper color scheme and hues is the prominent element in designing a logo.
The common mistake you might have seen in many logos is the wrong color combinations. Usually, people do not think of the chemistry of colors, they add up all colors and create a boring rainbow. It is not important to use every color from the palette.
Hiring a professional graphic designer will help you efficiently in choosing the right color schemes. Each color represents separate emotions and psychological aspects behind it. You can not handle each situation with the same color. For instance, baby products are usually in pink or blue color rather than black color.
The other noticeable issue is the wrong use of typography.
- Do not use random font types.
- Each font type has its specificity of work, the designer, therefore, takes special care while using fonts.
- Don’t use complex signs and signals where users have to stare and analyze what’s it about.
With improper typography, your whole design may be discarded. Moreover, a vague or complicated design is not worth seeing for the customers. While selecting fonts, a thin font may look glamorous but you need to select a heavy font for bolding certain aspects of your logo. Moreover, don’t complicate your design by adding too many font styles. It may look good to you but generally, it is not an appreciated approach.
Ignoring the Target Audience
Your clients are your target, try your best to gain their attention. Their attention and response matter a lot in the progress of fame or defame of a company. Let’s say you have designed a logo for a particular medium, what if the brand expands?
For example, you have designed the logo for a restaurant or coffee shop. It looks good on boards, what if in a year the owner decides to design the same logo on the uniform to engage the audience? Will it look appropriate? Will the customers appreciate it?
Would you redesign thelogo? No, because you can’t work from scratch again. To avoid such mistakes, try to create a design that looks good everywhere. Such as on billboards, uniforms, menus, books, etc. It is not essential to add unnecessary inclusions, because you have to target the customers. Therefore, it should be memorable that customers can recall easily.
To conclude, for the promotion of every product, each logo should resonate with the public. A logo is the representative of a company, it should be designed professionally keeping all aspects into consideration. Therefore, ensure to avoid the 3 critical mistakes above when designing a logo. When you avoid these, you’ll successfully create a unique and memorable logo.
A good logo earns fame to the company and a bad logo can destroy a company’s reputation. An effective logo causes people to think about your company. Why do people remember the logo of Pepsi, Coke, and Nike? Because of simplicity and ease of understanding.