The evolution of the online world has given us quick access to start our online business as soon as the idea pops in our mind. But an idea isn’t enough. To make it successful you need to evolve your business to the latest marketing strategies.
Now, when it comes to marketing, newspaper ads, billboards, brochures, and magazines become our ultimate strategy. But know that, all these are forms of traditional marketing and require a heavy budget which isn’t a go-to option for startups.
Next is digital marketing which means advertising your business on the internet to reach your potential audience. According to Statista, 59% of the total population are active users of the Internet. So, if you harness the Internet power in the right way, you can attract great leads for your business.
There are various forms of digital marketing starting from search engine optimization to blogging, email marketing and storytelling. The use depends on the purpose and the type of audience you want to engage through online marketing.
So, if you’re a small business and desperate to grow it, here are 10 quick tips to fuel your online growth.
- Start with an SEO-Friendly Website
Every online business starts with a website. But in today’s competitive world you don’t need a simple website but a search-engine-optimized site. A site which is designed for the search engines and effective for boosting your content. Here are a few must-follow tips to optimize your site faster:
- Make it Responsive: According to the website owners, they receive 40 percent of the search traffic through mobiles which means if your website isn’t responsive, you can lose your audience interest on your site. So, always focus on having a responsive site. It will also be beneficial for your digital marketing strategies.
- Focus on Copywriting: When visitors click on your website, the first headline on the homepage helps to decide whether they should stay on your website or leave. That’s why writing a persuasive copy is important. Start from researching your keywords and write keywords-driven content so search engines can connect your potential audience with your business website matching those keywords. Here are some important tips:
- Use H1, H2, H3 and write compelling headlines that trigger your audience interest in your business.
- Use bullet points to highlight the key features of your product/services.
- Use white spaces to balance between the content and design. By using white spaces you can also increase the readability of your site.
By being a good copywriter, you will give your customers the reasons to stay on your website and increase your chances to rank on search engines faster.
99 designs is a great example of a search-engine-friendly website that has also leveraged the best SEO practices to make the most of their site.
2. Blog Regularly
Blogging is the golden tip to fuel your small business growth. By using blogging strategies for your small business you can reach your potential audience while giving them value-based experiences. It also helps you to stay up-to-date with the search engines. And do you know Google can increase your website authority if your audience starts liking and sharing your blog?
Whether your small business is an eCommerce, designing or a tech startup, you can multiply your visitors if you keep blogging. In addition, blogging also helps in educating your customers about your business. So, the more you blog, the better will be your authority in the digital space. Here are some blogging ideas 2020 which you can use for your online business as well:
- Write How-to Articles
- Answer your Customer’s Questions through Blogs
- Talk about your Entrepreneurship Journey
- Educational blogs about your product
3. Make the Most of Social Media Marketing
How many times in a day do you check your Facebook, Instagram to learn about the recent updates?
It’s not you only, many people are in the same boat.
According to Sproutsocial, Facebook alone has 2.38 billion users, making it a market-leading platform. Next, in the list is Instagram with over 1 billion active users. So, you can’t afford to miss these two platforms when it comes to social media marketing.
After you have followed step 1 and 2, start marketing your business on social platforms. But one thing you must keep in mind that you can’t post similar content on every platform, you need to repurpose it according to the channel.
For example, if you have published a new blog on your site, repurpose it on Instagram using the carousel feature. It’s because IG is a visual-platform and has no space for long content. So, by using an Instagram carousel, you can turn your blog into a short and beautiful read.
Source: Social Media Examiner
Similarly, for Pinterest, you also need to design infographics to attract followers to your website. And after repurposing your content for the social media channels, you’ll notice a rapid increase in your website traffic.
4. Stay Up-to-Date with the Digital Marketing Trends
The only con of digital marketing is that its trends keep on evolving with the time. But if you have hands-on practice in these trends, you can’t only boost your small business but also your career.
Yes, that’s true! Many career specialists harness the digital marketing trends to grow their online credibility. And it also works great for your small business.
For example, video marketing is one of the trending digital marketing strategies which is successfully letting your audience stay on your channel for long. So, by making relevant videos for your small business you can bring your business under customer’s attention and can also convert them into leads.
Apart from video, content marketing is also getting viral and in 2021 people will be using it more for their digital growth. Plus, voice searches will also be increasing so it’s important to optimize your website not only for the text but also for the voice-searches.
The tip is to keep yourself updated with the digital marketing trends and evolve your business around it. By harnessing the latest trends for your small business, you can reach more people.
5. Use Storytelling
Good storytelling connects your customers to your business with purpose. By touching the human side, you can inspire your customers to take action with a great story. That’s why being a small business you should make the most of the ever-growing storytelling trend on the Internet.
Instagram, Facebook and Whatsapp also have the stories feature to intrigue your audience with a short yet catchy story. But before you create a story, begin with two most important questions:
- Who’s your target audience?
- What do you want to achieve through your stories, work on the AIDA principle to create a compelling story. Here’s what AIDA is:
Attention: Stop your visitors with an attention-grabbing headline. For example, “Do you know how many times Steve Jobs failed before launching his dream company?
Interest: Create an interest so the visitors swipe up the next page with the curiosity to know more. For example, “He failed thrice but he continued his journey to success. But what keeps him going in all his difficult times?”
Desire: In this phase, you need to create an interest in your customers that they start desiring for your product. For example, “Job’s strong will and dream of success was based on his passion and the vision to innovate technology. Before the Apple company came into being, he was sure what he wanted to achieve and never compromise on his values. So, his success is the result of his vision, hard work and the passion to innovate.”
Action: This is the last stage of storytelling where you want customers to take action. For example, “Are you the one who’s inspired by Job’s vision to innovation, then this book will be a great help for you.”
This is how you use the AIDA principle to craft a story and sell your product. After you have created a powerful story, use visualization to make it impactful for your audience.
6. Work on Getting Social Proof for your Site
When a customer invests in a small business, he’s a bit hesitant because of the risk involved in it. The social proof on your site helps them to make the decision. For example, when we buy anything from Amazon or Alibaba we seek the customer reviews to get our hundred percent satisfaction.
Similarly, in the small business when a customer is purchasing for the first time, he seeks the reviews so he doesn’t fail later. There are many small businesses who don’t pay attention to getting customer reviews and miss the chance of converting their prospects into customers. The tip is that whenever you deliver your service to your customer always ask for his feedback.
Whether the review is in audio, video or text format, it will prove great to increase your business credibility and make your business look reliable. Other than that, real social proof can also increase your search engine ranking because Google prefers websites with customer testimonials more than others.
Considering this importance, it’s always good to ask your customers to give you feedback on your services. If they aren’t happy with your services, work on the reasons and resolve their complaints. And last it will be great if you introduce a reward system for customers who drop feedback on your website. This will also grow your word-of-mouth advertising.
7. Email Marketing
Email marketing is one of the oldest ways to market your product but still, it’s the need of businesses. By using the power of email outreach you can build a long-lasting relationship with your customers. With emails, you can create targeted messages for your customers.
When I receive an email with my name, I’m always curious to open it because I feel like the person wants to talk to me.
According to Hubspot, there are 3.8 billion email users worldwide. If you focus on providing relevant, valuable information to your customers through targeted emails, you can get all their attention and make them perform the action.
To start with email marketing, you need to first build your email subscribers through your website. After having the list, create personalized messages for your audience by incorporating their first name in the subject line or in greeting.
When the audience feels that you’re talking to them only, they will show more interest in your emails. Again, you can also use here the AIDA principle to craft an email that lets your audience click the CTA button.
You can also use reward systems such as discounts, sales offer, new product announcement or even sharing of informational content. Email marketing is also the best way to grow your content marketing efforts.
8. Keep Your Services Affordable
When you have just started your entrepreneurship journey, your goal shouldn’t be to chase money but to win your customer’s trust. You can make it happen by providing quality and affordable services to your customers.
If you keep your service charges high, people can look at another business over you because if they can invest big, why should they opt for a small business? The key is to keep your prices reasonable so more people can afford you.
After some time, when you become successful in building long-lasting relationships with your customers and your business worth, you can increase the cost.
For example, during the COVID19 pandemic, people have stopped shopping from elite brands. So, this is the best time for small businesses to empathize with people and help them by providing affordable services. This strategy will let your customers know that you care about them and really look forward to helping in uncertain times.
9. Leverage the Power of Data
You own a website and you have adopted the best SEO practices to optimize your site. Secondly, you’re also on social media to bring your business under the customer’s attention.
Now, your role is to learn your customers’ data and improve your marketing strategies accordingly. For example, to track your customer’s data through a website you can use tools like Google Analytics or Google Search Console to know where your customers are spending most of their time.
Plus, if you have a chatbot plugin on your website, you can also learn from the incoming customer queries. If your business is an eCommerce platform, you can analyze which products are giving you more sales, and then you can build your business strategies around it.
10. Influencer Marketing
Influencer marketing is making your business known through the power of influencers. If you’re on Instagram, Facebook or LinkedIn, you must know some influencers with great followers. Have you noticed how they successfully create engagements on one’s business through a short status only?
You can also leverage the power of influencers by connecting them with your business. But make sure you pitch the relevant influencers for your business shout-out. It’s a better option than investing in the sponsored ads and PPC because it looks more real. In a study by WHOSAY, influencer marketing performs 2x better as compared in terms of engagement rates as compared to other forms of advertising.
By collaborating with the right influencers, you can increase your brand presence and can also generate leads through social media.
To Wrap It Up
Without digital marketing, it’s quite impossible to grow your small business. That’s why it’s a must-learn skill and you should keep investing your time on becoming a digital marketer because it will help you thrive in the future.
These ten strategies mentioned above are the surefire ways to keep your business growing amidst the challenges. But before you start with these steps, make sure you know who your target audience is and what you want to achieve through your business.
And one last and golden tip for you is to always focus on giving value to your customers through your business because if your business can create an impact on people, it will last for long.
Finally, keep learning your customer’s behavior and data on your website and upgrade your marketing strategies accordingly. All the strategies aren’t going to give you outstanding results so you have to keep experimenting till you get the best.